The 4 Step Plan To Harnessing Youtube As A Marketing Channel
You may have heard of YouTube and how it can help you in your business endeavors. Read on and find out how and why. This article discusses YouTube and how it can help you market your business through the internet.
The recent purchase of YouTube by Google was big news. Yet, people seem not to be surprised by Google’s move. After all, YouTube is a very promising video blogging site that is inviting more and more viewers by the minute. In the following years, YouTube definitely promises to attract more and more people and thereby become even more attractive to internet marketers and online businessmen.
You may know by now that YouTube is not only for personal, casual and out-of-this-world videos anymore. The business industry has found a new business partner in the internet and specifically in online video blogging. Do you want to get the word out about your business online? Here’s how you can do it through YouTube and other video blogging sites like it.
— Getting Into the Tube
1. Prepare you business plan and identify your target market.
In your business plan, you must set out your objectives or what you wish to accomplish through YouTube. You may set a particular number of people becoming your subscribers in a day as your internet marketing objective. It can also be the number of people following the link to your home page and becoming your customers. It can also take the form of the number of people who reposts your video in their own blogs. It is important to set out a plan (objectives and the way to achieve them) so you will always be clear on what constitutes internet marketing success and how you can attain this success.
It is also important to identify your target market before launching an internet marketing campaign so you can be sure that YouTube is the site for you. YouTube has been mostly for teenagers and the younger set, but this is rapidly changing and young professionals and middle-age people have now found their way to YouTube. If your products or services have a wide market base, then you can definitely use YouTube.
2. Accustom yourself with video making.
It is important that you know the technology behind video blogging so you can make videos that will stand out among the millions of videos in YouTube’s repository.
3. Make your video. Keep it short and do not forget to indicate that it is a short video on your business product once you upload it.
Remember to specifically indicate your product’s value to your target market. Have a catchy slogan at the end of your video, if possible. Don’t forget to aid your audio narration with a few subtitles to make your business goals clear and understandable to anyone who watches your video. Make it more interesting with a soundtrack that is relevant to your marketing message and that has universal appeal.
4. Upload it on YouTube and wait for results.
As much as possible make the online audience aware of your video. Send notifications through e-mails, newsletters, online blogs, groups, social networks and more.
Remember that it is still up to you yourself to make your video’s presence known on the internet. What YouTube has to offer is the possibility and opportunity for others to view your video and become aware of your business. So stop stalling and start video blogging at YouTube!
3 Steps To Getting More Traffic From Youtube
YouTube is a very powerful social site. It’s the first thing that people check when they are looking for video clips; and YouTube videos can be and have been conveniently passed on to other internet users worldwide. Due to its extremely viral nature, YouTube is a wonderful tool for internet marketing. Here are the steps that you should follow in order to do so.
You probably have heard of YouTube. Well, who hasn’t? Millions of people are uploading, watching, downloading, or linking to videos in YouTube everyday. If you want to see a video of something, you can always check it out from YouTube.
YouTube is a free video sharing website that utilizes adobe flash technology in order to be able to display videos uploaded by its millions of members. These videos are watched and seen by around 20 million YouTube visitors every month. Videos in YouTube feature thousands of unknown and known people daily.
If you have a website, an account with YouTube would certainly benefit you. You can take advantage of its free video sharing and the extremely vast network of people you could market your product to. Just imagine how much traffic your website would generate through your own videos. There is no better way to advertise to millions of people for free than YouTube. Using this service, you can maximize all internet marketing opportunities. Here’s how you can use YouTube more effectively in your internet marketing efforts.
Step 1: Create a definite genre for your video
Deciding on what kind of video you will be creating depends on what kind of target audience you intend to create the video for. Colorful and interactive videos would work best for teenagers or college students. A more classic presentation will suit the professional and working market.
The idea is to create a video that would most attract its target market. Make sure that your video’s message is clear but concise. Make sure that your clip won’t play for more than 5 minutes.
Create an impact with your message. Try to shock and move people out of their usual indifference. Make them curious about your product, business or service and make them want to possess what you sell through the content of your video.
Make sure that you are clearly identifying yourself with the video. It should contain your logo or your company name. This is a way to make sure that your message won’t be lost to the viewers. Take your time in creating your video. Make sure that the finished product would give out the message that you want to convey.
Step 2: Strategically place your video in the net
A strategic placement of your videos in YouTube will raise people’s interest and would get them to watch your video. Make it a top-watch video. Chances are your video will appear on YouTubes’s home page, generating more possible interest. This is where viral marketing would start to work. Your videos will be watched and passed on by more and more people.
Step 3: Create a link to your website
Remember that the purpose of your video is to attract more people to visit your website. However, a direct sales pitch from a video is frowned upon by YouTube. To avoid having your video deleted (yet still being able to make a subtle advertisement), put a teaser trailer at the end of the video. Put your company name on the trailer and make sure the person watching it would know whom to associate the video with.